ABSTRACT
In order to find a coordinated approach to support tourism recovery following the impacts of COVID-19, this research examines the experiences of mainland China, the first country whose domestic tourism recovered in the first stage (the first year after the pandemic outbreak). Through the content analysis of tourism policy documents at national, provincial, and city levels, we generated the features of the policy responses from the supply and demand sides, and the policy trends before and after the first peak of the recovery. Next, we summarized the three steps which make up the first stage, and describe the effective policy focus for each step. This process-oriented policy analysis can guide other countries in how to cope with tourism recovery during the first stage.
ABSTRACT
The current study explores the policy and strategy responses deployed by South African MICE (meetings, incentives, conferences, and exhibition) tourism governing bodies and industry associations in managing the impact of COVID-19 on the industry. Following a qualitative approach, interviews were held with representatives of the MICE sector, including industry, association, and government representatives. The results show that while financial assistance had been the initial policy response, the inconsistencies with the temporary relief funds (TERS) had been a challenge for members of the MICE industry. Also, the MICE tourism bodies had to realign their key policies to the industry's transition to virtual and hybrid events. Further, transformation within MICE tourism has been a central focus in rebuilding tourism post-COVID-19. The current study illustrates both the short-term and long-term tourism policy and strategy responses, which had moved from mitigation to resilience building © 2021 AJHTL /Author(s) ;Open Access